Create a Professional Creative person Page on Facebook

Many artists use Facebook to promote their work. Learn why you need a Facebook artist page and how to create one.

Facebook business page for your art

With the number of Facebook business organisation pages climbing n of threescore million (as of September 2016), business and entrepreneurs have obviously realized the potential this mammoth of a community brings in terms of exposure, appointment, and potential, and have jumped at the opportunity.

Many artists at present utilize professional person artist pages on Facebook as a tool for promoting their work every bit well.It's a nifty way to showcase your artwork and insert updates about your career into the newsfeeds that people meet every day. Facebook tin also be an excellent networking tool, helping yous build upward contacts inside the art community, acquire and communicate with your fan base of operations, find artist opportunities, and much, much more. The possibilities are truly limitless.

facebook artist page

However, at that place is oft a certain corporeality of confusion nigh the difference between a personal profile and a business page, and artists aren't always aware that they should prepare up an artist page, equally opposed to their personal pages, which they may already maintain on Facebook. After all, a personal profile already connects you with your friends on Facebook, and isn't that plenty of a promotional tool? (It isn't.)

In this article, we'll answer some frequently asked questions nigh this consequence, and talk you through the process of creating a Facebook business concern page for your art.

Tin I Employ My Personal Facebook Profile To Promote My Art?

It's true that your personal profile can be useful professionally, but at that place are limitations fastened to this approach.

i. Facebook'due south Insights Tool

If you're using your personal folio to promote your art, you're missing out on a great deal of important information that'due south but available for business pages – analytics. Facebook has an splendid analytics platform that volition tell yous a multitude of things most your audience and fanbase. From where your followers alive and how old they are to which of your posts accept the largest impact and what times are the all-time for posting. All of this tin be incorporated into your understanding of the audience and can assistance you develop your folio and target your posts. With a personal folio, you have less information about the level of bear on your posts take and the demographic breakdown of who is responding well to your content.

2. Advertising

Another disadvantage to the personal profile is that yous can't place ads on a personal page. Although that may not be something you're considering right at present, you never desire to rule out this choice. With a little training and experimentation, anyone tin can get a slap-up advertiser on Facebook, thank you to their easy-to-employ, intuitive ad platform.

three. Suggested Pages

facebook artist pageFacebook's algorithm has a nifty little characteristic that will suggest your professional person page to people who like pages similar in content and/or close to you locally. For example, 'similar' Marian Gaucher's professional artist page and Facebook will suggest pages of other Canadian artists. Like The Pushkin State Museum of Fine Arts in Moscow and get a few suggestions on other Moscow area museums that you might exist interested in visiting. This feature is amazing in terms of extra exposure and is but available for business pages.

4. Tagging

If you accept a professional creative person page, other businesses, like galleries, art fairs, and museums volition be able to 'tag' (or mention) you in their Facebook posts or photos. This is a wonderful opportunity to become your page seen by their fan base. This feature is also available only for business pages.

Ane more than thing – you're technically notallowedto apply your personal profile to promote your artwork. The Facebook terms and weather condition country that you cannot apply a personal timeline primarily for your own commercial gain: that'south what business pages are for. For many smaller, unestablished artists, it's unlikely that Facebook will catch you lot breaking the rules, just if your page grows information technology'll be harder to hibernate.

So why not create a Facebook business page for your fine art? You lot're proud of your art and your professional person development – there's no harm in sharing that passion and that pride with others.

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Volition I Need A Separate Account To Create A Facebook Artist Page?

facebook artist pageNo – that's function of the dazzler of information technology. You tin can create the page through your personal account, meaning that when you're signed in equally yourself, you'll however be able to meet notifications that your page receives. You lot can switch back and forth between posting and commenting as yourself and your artist folio very easily, just by clicking on the arrow in the right-paw corner of the screen and choosing which account to utilise.

Won't I Get Confused Almost Which Account I'm Using?

It's actually very easy to distinguish between accounts – whichever you're using will show up in the right-hand corner of the screen, so you tin ever keep rails. However, it's true that this is of import from both sides of the equation: you won't desire to comment on photos of your friend's birthday party as your business organization page just equally you might non desire to answer to professional requests from your less-than-professional page. The best rule of thumb is simply to switch over to your page whenever you are working professionally – updating your page, commenting on groups as your page, etc. – and it will quickly get a addiction.

facebook artist page

Is Information technology Obvious That The Business Page And The Profile Belong To The Same Person?

It can be equally articulate as y'all desire it to be. Yous tin can care for them entirely separately, making the page solely about your artwork and career, and your profile only for social interaction. Or, you can create a strong link betwixt the two by including your name in the title of the folio, using a like profile picture show, or using your personal account to like or share updates from your page. Y'all tin even put your business page as your employer in the 'about' section of your personal profile. There are lots of options hither, and information technology's entirely up to you.

I Desire To Turn My Personal Profile Into A Concern Page. Can I Practice That?

While this is an choice that Facebook offers, we do not frequently recommend it. If yous really transfer, rather than gear up up a new page, a lot of your previous content will get lost. All you'll have for your new page will be your contour picture, and all of your friends will get "fans" of your folio. The name you lot've been using for your personal profile will get your page name. Only, you volition lose your timeline information and previous posts and you'll no longer exist able to manage any groups y'all were managing with that profile.

The just real benefit to doing this is that yous'll proceeds the fans from your friends list – merely is this actually such a benefit? After all, you lot tin can keep posting on your personal profile afterward you've created a business page, and y'all can invite your friends to like it. By letting your friends cull to like your folio instead of 'tricking' them into it, you'll exist more considerate, and you lot'll take the right sort of fans to start with.

How To Create A Professional Facebook Creative person Page

It'southward easy!

Log in to Facebook, using your normal, personal account. And then click on the pointer at the height correct-hand side of the page, and from the drop-down selections click on 'Create Page.' Y'all'll and then be taken to a folio that looks like this:

facebook artist page

Choosing what type of folio yous're creating isn't as important every bit it might await, and y'all tin change it after if you have to. Simply it'due south best to get it correct from the start, considering then Facebook can give yous the most relevant information to fill in and your new professional folio will be easily discoverable to your fans. And so decide which pick is most appropriate for you lot:

Artist, Band or Public Figure

This is the one you'll probably want to cull. This sort of page is designed to focus on yous, the creator of your piece of work – and, of grade, by extension, your work. Notwithstanding, accept a look at the other options before making your terminal conclusion.

Local Business or Place

Choose this selection if you lot are aiming to promote a physical, bricks-and-mortar location. Do you run your own gallery with a permanent exhibition of your piece of work or possibly own a studio that you work out of? So this option is for yous. You'll exist able to share information similar opening hours and parking possibilities, or advertise the location of your business organisation to concenter potential collectors.

Company Organization or Institution

This is a good option for businesses that have a number of locations with different addresses, opening hours, and and so on. Over again, this is unlikely to exist relevant to artists, but in that location'due south a adventure that your particular situation would make this appropriate.

Brand or Product

This blazon of page is adept if your artworks are sold in lots of dissimilar places. But it's actually meant for retail brands and products – for example, Coca-Cola – and it won't assistance you include that personal bear upon that most artists desire to accept on their business concern page.

Cause or Community

This 1 is worth bearing in mind if you're involved in a not-profit organization of any kind. However, it's not right for artists (in full general), though in that location may be exceptions for artists whose whole work and brand is centered around supporting a specific charitable organization. Remember, you can manage equally many Facebook pages as you want, so you lot don't necessarily have to combine everything in 1 place.

Entertainment

This does sound equally if information technology might exist a adept category for an artist, but really this is for things like books, Idiot box shows, and so on. It's non quite the correct bending for about visual artists – though some, who practise publish books and announced on television set, may want to consider this category.

facebook artist page

For this walkthrough, we'll assume y'all selected "Creative person, Band, or Public Effigy." Click it, and y'all'll see that you're offered a number of categories to choice from – and one of them is 'Artist'. Select it and enter the proper noun you'd like to use for your page. Think advisedly about this, because this is going to be the name your fans will see whenever yous postal service an update, it'due south the name yous'll utilize to comment on other groups and so on every bit your page, and it volition be a major function of your promotional work on Facebook from now on. Your creative person name should exist included in this title, and perhaps a keyword such as 'art,' 'artworks,' or 'artist.'

In one case you've entered the proper noun you want for your page, click 'Get Started'.

From here, it's pretty self-explanatory. Y'all enter the relevant information by filling in the boxes as prompted. For your description, you tin can apply text from your creative person statement, or another slice that you lot feel encapsulates who you lot are as an artist. Don't make information technology too long – more 150 characters and information technology may not show up automatically on the folio. Don't forget to add your website address!

facebook artist page

Decide on the URL for your business page – ideally, 1 that includes the name of your business concern page.

Add a profile picture. Remember, that once it'southward setup, you can – and should – add together a cover photo besides, so choose the profile picture with this in listen. Perhaps the profile picture show could be a photograph of you lot at piece of work, and the cover photo a piece of artwork, or a close-up of a piece. You can play around with these one time the page is setup, and experiment with different images from time to time, changing them to celebrate item events or achievements.

Finally, add together more information to your 'Near' section, and go through your permissions to make sure you're comfortable with the default settings. To do this, go to 'Edit Page' and 'Manage Permissions'.

Add together your page to favorites, then you can see information technology easily at whatsoever time, and consider inviting your personal friends to 'like' your new professional page.

facebook artist page

Now that you've got a Facebook creative person page gear up and ready to become, follow these pointers to promote your page and get it noticed and find art collectors on social media.  Engage and invest to make certain that your art gets the attending it deserves!

Just if you're finding information technology difficult to balance between working on your art and edifice a reputation online, "Social Media For Artists" is the right service for you. Visit our website to learn more.

Every bit a promotional gallery, we take pride in the diverse grouping of artists from beyond the earth represented past us. Want to give your art more time, and leave the marketing and promotional hassles to someone else? Visit our Gallery Representation And Artist Promotion folio for more data.

Check out our other articles well-nigh Social Media for Artists. Don't see an answer to your question or have a topic that you'd similar to learn more nigh? Leave the states a comment or a suggestion below.